~ Aiming for Market Expansion Through Partnership with Indonesian Company ~
BitStar Co., Ltd. (Headquarters: Shibuya, Tokyo; CEO: Taku Watanabe), a company offering diverse services centered on its influencer marketing platform, has launched its AI-powered influencer marketing product in Indonesia, its first global market expansion. With over 5,000 domestic companies utilizing this product, BitStar aims to deliver localized products and services in collaboration with its local partner in Indonesia as part of a test marketing initiative for its broader global expansion strategy.
◾️Background of the Indonesia Expansion
Indonesia, with a population of approximately 279.8 million, is the world’s fourth most populous country* and Southeast Asia’s largest economy. With a rapidly growing youth demographic and expanding social media usage, the country represents a prime market for influencer marketing.
To address the demands of this fast-growing digital economy, BitStar has partnered with a local company to deliver services optimized for the Indonesian market through test marketing. This initiative aims to validate the potential of the Indonesian market while positioning the country as the starting point for further global expansion across Asia and other regions worldwide.
◾️Details of the Initiative
For this test marketing initiative, BitStar has established a dedicated project team within its local partner’s organization. The team will work closely with local businesses to adapt its product to the market’s needs. Additionally, BitStar will leverage its extensive marketing expertise to offer consulting services aimed at strengthening the digital marketing capabilities of local businesses.
◾️Comment from BitStar CEO, Taku Watanabe
“This initiative in Indonesia marks a significant first step in BitStar’s global expansion, as we aim to become a leading platform in the creator economy. By combining BitStar’s AI-driven strengths with local partnerships, we aspire to establish a new standard for marketing in the Indonesian market.
We are committed to utilizing our technology, network, resources, and expertise to support Indonesian creators and brands in their marketing endeavors, enabling them to achieve their goals and thrive in this dynamic market.”
Source: “World Population Report 2024” (March 2024)
◾️About BitStar Inc.
BitStar Inc.
Headquarters: 10F Shibuya East Exit Building, 2-22-3 Shibuya, Shibuya-ku, Tokyo
Representative: Taku Watanabe, CEO
Established: July 2014
Business: Social media marketing, P2C business
Corporate Website: https://bitstar.tokyo/corp
Influencer Marketing Platform “BitStar Match”
Social Media Marketing “BitStar Agent”
Creator Production “BitStar Production”
Women-focused Creator Label “OOO Entertainment”
Social Content Studio “BitStar Studio”
Brand Production “BitStar P2C”
◾️For Press Inquiries
BitStar Inc. (BitStar) – PR Contact: Motomi Yamauchi
Email: pr@bitstar.tokyo